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Real EstatePlaybook · 6 min
Real Estate Lead Follow-Up: CRM + WhatsApp to Cut Sales Cycle by 50%
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Real estate is one of the most expensive ad categories on Google and Meta. Without optimised landing pages, precise audience targeting, and negative keyword lists, CPL can exceed ₹3,000–5,000.
Property buyers comparing 5–10 projects simultaneously. A 2-hour WhatsApp response delay means the site visit is already booked with a competitor.
Leads distributed on WhatsApp to individual sales executives with no CRM — no visibility of follow-up accountability, pipeline stage, or project-wise conversion rates.
Multiple campaigns running with no CRM integration — impossible to know which ad, keyword, or platform ultimately drove a booking, preventing smart budget decisions.
Every capability links to a detailed page with process, timelines, and pricing.
Google Search Ads for project-specific and location-based keywords, Meta lead form campaigns targeting buyers by income, location, and life-stage. Tracks cost-per-site-visit-booked.
Instant WhatsApp response to every enquiry — project details, floor plan delivery, pricing ranges, site visit booking, and automated follow-up sequence until the visit is confirmed.
Zoho or HubSpot CRM with real estate-specific pipeline stages — New Lead → Qualified → Site Visit Scheduled → Visited → Negotiating → Booked. Sales executive scorecards included.
BI dashboard showing CPL by channel, enquiry to visit ratio, visit to booking ratio, and sales executive performance — updated daily for sales management decision-making.
Project landing page SEO, area + project type keyword clusters, and content marketing targeting buyers in the research phase — 'ready to move flats Noida', '3BHK under ₹80L Pune'.
A mid-size residential developer launching a new project with a bloated CPL from unoptimised campaigns. We restructured Google and Meta campaigns, deployed a WhatsApp site visit booking bot, and implemented Zoho CRM with sales pipeline tracking.