Complete WhatsApp Business API onboarding — BSP setup, team inbox, broadcast campaigns, template approvals, and CRM integration. The WABA infrastructure that powers all your WhatsApp business communication.
WhatsApp Business API (WABA) Solutions is the infrastructure layer that enables every advanced WhatsApp use case for Indian businesses: broadcast campaigns at scale, multi-agent team inboxes, automated bot flows, CRM integration, and transactional notifications.
India is one of the most WhatsApp-dominant markets in the world. With over 500 million active users and message open rates consistently above 90%, WhatsApp is the highest-reach, highest-engagement communication channel available to Indian businesses.
The free WhatsApp Business App is limited to 1 device, 256 contacts per broadcast, and no automation. Once you have volume, it becomes a bottleneck that manual workarounds cannot solve.
When multiple team members need to handle WhatsApp conversations on a single business number, the WhatsApp Business App does not support it.
Conversations on the WhatsApp Business App stay on the app. Without CRM integration, there is no pipeline visibility and no attribution.
Reaching 5,000 opted-in contacts with a promotional message requires WABA API. The Business App's 256-contact limit makes any meaningful broadcast impossible.
Selection and onboarding of the right Meta-approved BSP. Phone number verification, Meta Business Manager configuration, and API access setup.
Design and submission of WhatsApp Business message templates for broadcasts, notifications, and automated messages across all required categories.
Multi-agent team inbox setup allowing your entire sales or support team to handle conversations on the same WhatsApp number.
Monthly WhatsApp broadcast campaigns to opted-in contacts — promotional messages, newsletters, re-engagement sequences, and event notifications.
Two-way sync between WABA and your CRM — conversations logged, contacts synced, and lead records updated from WhatsApp interactions automatically.
BSP onboarding, Meta Business Manager verification, phone number registration, and API access configuration.
Template message creation and Meta approval submission, team inbox configuration, agent setup, and CRM integration.
First broadcast campaign, opt-in list management, delivery analytics setup, and monthly broadcast management ongoing.
A D2C brand had 12,000 past customers with no systematic re-engagement channel. After WABA setup and 3 months of monthly broadcast campaigns, they achieved an 87% message open rate and an 18% conversion rate on re-engagement offers.
Results are client-specific. Past performance does not guarantee future results.
The WABA API operates through Meta, Business Solution Providers (BSPs), and businesses. You cannot access the WABA API directly without a BSP. Major BSPs operating in India include Gupshup, Karix, 360Dialog, Interakt, and Wati. We assess your volume, use case, and budget to recommend the right BSP.
WhatsApp Business API charges per conversation. Business-Initiated Conversations (BIC) are charged at approximately Rs0.55-Rs0.87 per conversation in India. User-Initiated Conversations (UIC) have been free for the first 1,000 conversations per month since November 2024. Template messages must be approved by Meta before use and take 24-72 hours for approval.
WABA compliance requires explicit opt-in from contacts before sending business-initiated messages. Effective opt-in collection methods for Indian businesses: checkout opt-in for online orders, form opt-in on website and lead generation ads, QR code opt-in at events, link-in-bio on Instagram and LinkedIn, and WhatsApp Click-to-Chat ads on Meta. A high-quality opted-in WhatsApp list is among the most valuable marketing assets an Indian business can build.