E-CommerceBenchmark · 8 min
Amazon India Advertising Benchmark 2025: What ACoS Should You Target by Category?
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ACoS and CPO increasing on marketplace platforms as more sellers enter the same categories — requiring smarter bidding, better content, and organic rank strategy to stay profitable.
Products buried on page 3+ due to unoptimised titles, missing keywords, and no A+ content — losing organic sales that don't require ad spend.
Marketplace buyers purchasing once with no mechanism to re-engage for repeat purchases via your owned channels (WhatsApp, email).
Sellers managing Amazon, Flipkart, and own website with separate dashboards, no unified revenue view, and no understanding of cross-platform customer overlap.
Every capability links to a detailed page with process, timelines, and pricing.
Sponsored Products, Sponsored Brands, and DSP campaigns on Amazon. Flipkart Sponsored Listings and BBD strategy. ACoS optimisation, keyword harvesting, and organic rank uplift strategy.
Complete listing transformation — keyword-rich titles, A+ Enhanced Brand Content, comparison charts, lifestyle imagery, and Brand Store setup that converts browsing into purchasing.
Blinkit, Zepto, Swiggy Instamart advertising for FMCG and daily-use categories. Drive impulse purchase volume and brand visibility in the Q-commerce segment.
Convert marketplace buyers to direct-channel customers via post-purchase WhatsApp flows — review requests, reorder nudges, upsell sequences, and loyalty programme onboarding.
Unified revenue dashboard consolidating Amazon, Flipkart, own website, and offline sales — with category-wise margins, ACoS trends, and seasonal performance benchmarking.
An FMCG seller on Amazon India with ₹8L monthly GMV and declining organic rank. We rewrote all 120 listings with A+ content, restructured their Sponsored Products campaigns, reduced ACoS from 42% to 18%, and deployed a WhatsApp post-purchase reorder flow.